Description
When you really need your brain to show up.
You sit down to get something done.
Five minutes later you’ve checked your phone, started three other things, walked into another room and completely forgotten why you’re there.
Excellent. 😂
I know those days.
At Attention is one of my more complex herbal blends, combining St. John’s Wort, lemon balm, Siberian ginseng, red clover, rosemary, mint, oat straw and holy basil in an alcohol-free glycerin base.
I created it as botanical support for those days when your thoughts feel scattered and you could use a little help getting your mind back on task.
Because sometimes telling yourself to “just focus” is about as useful as telling yourself to “just relax.”
1 fl oz (30 mL) • Alcohol-Free • Glycerin-Based • Small Batch
Does this sound familiar?
You have twelve things you need to do and somehow, you’re doing none of them.
You’ve reread the same paragraph three times.
Your brain feels scattered even though you’re trying really damn hard to concentrate.
You’re working, studying, creating or tackling your to-do list and would really appreciate it if your mind would stay in the room with you.
Or maybe it’s simply one of those 37-tabs-open-at-once kinds of days.
Yep.
I understand.
At Attention was created to support:
- Mental clarity and everyday focus
- Cognitive wellness
- Attention during mentally demanding days
- A balanced response to everyday stress
- Everyday memory and mental performance
- Calm, clear-headed productivity
Simple botanical support for days when your brain needs a little direction.
Why I Made At Attention
If you’ve been around Binford’s for a while, you’ve probably noticed something.
I made quite a few products because my own brain wouldn’t cooperate. 😂
At Attention was one of the more involved formulas that came out of that.
Instead of keeping this one extremely simple, I brought together several herbs I’d learned about through the years and created a broader botanical blend for focus, mental clarity and everyday cognitive wellness.
It became one of the many remedies that followed me to markets and into the old Binford’s catalog.
Now I’m bringing a batch back as part of a Shop Drop.
That’s one of my favorite things about rebuilding Binford’s this way.
I don’t have to keep 50+ products on the shelf anymore.
I can bring back an old favorite, see if you guys still love it, and let demand decide what deserves another batch.
Much simpler.
— Ashley
What’s Inside?
Okay, this one isn’t quite as minimalist as In Focus. 😂
At Attention contains eight botanicals.
St. John’s Wort
St. John’s Wort has a long history of traditional herbal use and contains naturally occurring compounds including hypericin and hyperforin.
It’s probably one of the best-known herbs in this formula—but it’s also the one with the most important medication considerations, so please read my safety note at the bottom of this page.
Lemon Balm
A member of the mint family, lemon balm has traditionally been used in herbal preparations associated with relaxation and a balanced response to everyday stress.
I like its gentler personality in a formula designed around keeping your head clear.
Siberian Ginseng
Also known as eleuthero, Siberian ginseng has traditionally been used as an adaptogenic herb and is commonly included in formulas intended to support stamina, resilience and mental performance.
It’s also one of the three herbs you’ll recognize from In Focus.
Red Clover
Red clover has a long history of traditional herbal use and contains naturally occurring plant compounds called isoflavones.
It’s another example of the familiar plants I’ve worked with throughout Binford’s history.
Rosemary
Rosemary isn’t just something you throw on roasted potatoes.
It has a long history of traditional herbal use and has been associated with memory and mental clarity for generations.
And yes, it’s another herb you’ll recognize from In Focus.
Mint
Fresh, familiar and uncomplicated.
Mint has been traditionally used in a wide range of herbal preparations, and I included it as part of the overall botanical profile of At Attention.
Oat Straw
Oat straw comes from the green aerial portions of the oat plant and has a long history in traditional herbal preparations, particularly those associated with general nervous-system wellness.
Holy Basil
Also known as tulsi, holy basil has a long history of traditional use and is commonly included in herbal formulas designed around resilience and the body’s response to everyday stress.
The whole formula:
Organic St. John’s Wort
Organic Lemon Balm
Organic Siberian Ginseng
Organic Red Clover
Organic Rosemary
Organic Mint
Organic Oat Straw
Organic Holy Basil
Non-GMO Glycerin + Water
No alcohol. No coconut. No soy.
This one just happens to have a few more plants invited to the party. 😂
How I Use It
Shake well before using.
Take 1–2 droppers (30–60 drops), 2–3 times daily or as needed.
Hold under the tongue or along the gumline for approximately 30 seconds to 1 minute, then swallow.
I especially like focus-support formulas during the part of the day when I actually need to get shit done, rather than waiting until the end of the day.
Because this formula contains St. John’s Wort, please read the medication information below before using it.
Store in a cool, dry place away from direct sunlight.
Why Glycerin Instead of Alcohol?
I made this choice years ago and stuck with it.
I prefer glycerin-based tinctures because they’re alcohol-free, approachable and pleasant to take.
Our glycerin is non-GMO and sustainably sourced, and the formula contains no coconut or soy.
That also makes At Attention an alcohol-free option for people who avoid alcohol for personal, lifestyle, sensitivity or recovery reasons.
Simple as that.
Made the Same Way I Started
At Attention is still made in small batches.
- I prepare it.
- I strain it.
- I bottle it.
- I label it.
- I pack it.
There isn’t some giant laboratory producing thousands of bottles of Binford’s behind the scenes.
It’s still me.
It’s still plants.
And it’s still the same small-batch process that grew out of my kitchen more than a decade ago.
That’s the part of Binford’s I never want to change.
Is At Attention Right for You?
If you walked up to my market table and said:
“I cannot get my brain to focus today.”
I’d probably say:
“Ohhhh, I know that feeling.”
And then I’d want to know what you’re actually looking for.
Something simple?
I’d probably show you In Focus.
Looking for one of my more complex botanical focus blends?
That’s At Attention.
It contains eight herbs instead of three and takes a broader approach to supporting focus, clarity, cognitive wellness and the body’s response to everyday stress.
Neither one needs to promise to turn you into a productivity machine.
Sometimes we just want our brains to cooperate long enough to finish what we started. 😂
In Focus or At Attention?
I know somebody is going to ask this, so let’s make it easy.
Simple everyday focus support
Siberian Ginseng
Mint
Rosemary
Three herbs. Simple formula. One of the permanent Hero Trio remedies.
AT ATTENTION
A broader botanical blend for focus & clarity
St. John’s Wort
Lemon Balm
Siberian Ginseng
Red Clover
Rosemary
Mint
Oat Straw
Holy Basil
Eight herbs. One of my longtime formulas returning through a Shop Drop.
If you love simple?
Start with In Focus.
If At Attention was one of your old favorites—or you’re looking for the more complex formula?
Here’s your chance to grab it while it’s back.
The Little Details
Product: At Attention
Size: 1 fl oz / 30 mL
Base: Non-GMO glycerin + water
Alcohol: None
Ingredients: Organic St. John’s Wort, Organic Lemon Balm, Organic Siberian Ginseng, Organic Red Clover, Organic Rosemary, Organic Mint, Organic Oat Straw, Organic Holy Basil, Non-GMO Glycerin, Water
Store in a cool, dry place away from direct sunlight.
Because I work with botanical ingredients, slight differences in color, flavor or appearance between batches can occur.
Plants aren’t identical from harvest to harvest.
That’s normal.
A Quick Note From Me
Natural doesn’t automatically mean appropriate for everyone, and At Attention is one product where I especially want you to check the ingredients against your medications.
St. John’s Wort has a LOT of medication interactions.
It can change the way the body processes many medications and may reduce the effectiveness of some of them.
That can include certain:
- Antidepressants and other psychiatric medications
- Hormonal contraceptives
- Blood thinners
- Seizure medications
- Transplant medications
- HIV medications
- Heart medications
- Cancer treatments
- Other prescription drugs
Combining St. John’s Wort with medications or supplements that affect serotonin can also cause a potentially serious excess of serotonin.
St. John’s Wort can also make some people more sensitive to sunlight.
If you take prescription medication, please check with your pharmacist or healthcare professional before using At Attention.
If you’re pregnant or nursing, managing a health condition, or considering this product for a child, talk with an appropriate healthcare professional about the entire ingredient list first.
Individual experiences vary.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Reviews
There are no reviews yet.